User Experience (UX) Design
Designed an interactive patient education experience that simplifies injection training through guided, engaging lessons tailored for both new and experienced users.
Designed a complex healthcare platform with multiple user pathways, collaborating across global teams to deliver a scalable, user-friendly experience within strict compliance constraints.
Led the design of a unified website experience that serves three distinct customer groups, simplifying navigation, improving usability, and expanding reach through a cohesive Shopify platform.
Led the end-to-end design execution for a regulated, dual-market (Global and U.S.) pharmaceutical website redesign, building scalable, design system–driven experiences across 80+ pages in close collaboration with cross-functional and compliance teams.
Designed an investor-focused startup website for a biotech company, balancing stakeholder demands with UX strategy by creating a scalable design system and guiding users toward trust-building exploration before conversion.
Led end-to-end UX design for a pet care triage app by applying journey mapping, problem framing, wireframing, and service design to clarify complex care decisions. Helped pet owners make informed, stress-free choices about vet care and medication.
Led UX research and strategic design by conducting user interviews, synthesizing data, and mapping service touchpoints to reimagine the urban grocery experience. Uncovered key pain points and delivered actionable, cross-channel design solutions.