User Experience (UX) Design
Led end-to-end UX design for a pet care triage app by applying journey mapping, problem framing, wireframing, and service design to clarify complex care decisions. Helped pet owners make informed, stress-free choices about vet care and medication.
Led UX research and strategic design by conducting user interviews, synthesizing data, and mapping service touchpoints to reimagine the urban grocery experience. Uncovered key pain points and delivered actionable, cross-channel design solutions.
Led user-centered design for a pet service platform by conducting user research, developing low-fidelity prototypes, and applying visual design principles. Enhanced community engagement among pet owners through intuitive, needs-based solutions.